{"id":1477,"date":"2022-08-05T13:22:49","date_gmt":"2022-08-05T18:22:49","guid":{"rendered":"https:\/\/proyectoambulantes.mx\/en\/?page_id=1477"},"modified":"2025-02-26T13:52:42","modified_gmt":"2025-02-26T19:52:42","slug":"information-campaign","status":"publish","type":"page","link":"https:\/\/proyectoambulantes.mx\/en\/information-campaign\/","title":{"rendered":"Campaign"},"content":{"rendered":"

[vc_row full_width=”stretch_row” parallax=”content-moving” css=”.vc_custom_1740599542729{padding-top: 120px !important;padding-bottom: 120px !important;background-color: #192750 !important;background-position: center;background-repeat: no-repeat !important;background-size: contain !important;}”][vc_column][vc_custom_heading text=”Phase 1: COVID-19 Prevention and Labor Rights” font_container=”tag:h1|font_size:55|text_align:center|color:%23ffffff” google_fonts=”font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal” css=””][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space][vc_row_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][vc_column_inner width=”2\/3″][vc_custom_heading text=”A tu migraci\u00f3n
\n\u00a1no te vayas sin informaci\u00f3n!<\/em>” font_container=”tag:h2|font_size:42|text_align:center|color:%231e284d” google_fonts=”font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal”][\/vc_column_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][\/vc_row_inner][vc_separator color=”custom” border_width=”2″ el_width=”10″ accent_color=”#9aba4a”][vc_empty_space][vc_row_inner][vc_column_inner][vc_column_text css=””]The campaign A tu migraci\u00f3n, \u00a1no te vayas sin informaci\u00f3n!<\/strong><\/em> was developed in the context of the first phase of Proyecto Ambulantes<\/strong>, and focused on providing information about COVID-19 and labor rights to domestic migrant agricultural workers and their families.<\/p>\n

The campaign was implemented as an in-person initiative, engaging the target communities directly through field visits and community meetings. It was carried out by the partner organizations Caminos Centro de Acompa\u00f1amiento a Migrantes, AC<\/strong>, and Fomento Cultural y Educativo, AC<\/strong>, which distributed a variety of items, including personal protective equipment (masks, antibacterial gel, and other items) provided by Proyecto Ambulantes, as well as printed materials on COVID-19 prevention, vaccination, and labor rights.<\/p>\n

La Voz Campesina Radio Huaya 105.5 FM<\/strong>, a radio station operated by Fomento Cultural y Educativo, AC<\/strong>, produced a series of radio programs and spots on topics related to Proyecto Ambulantes, in Spanish as well as the indigenous languages of N\u00e1huatl, Otom\u00ed and Tepehua<\/strong>. These languages are spoken in the regions of the Sierra Norte<\/strong> and the Huasteca of Veracruz<\/strong>, which fall within the organization’s coverage area.[\/vc_column_text][vc_column_text css=””]As part of the campaign, digital materials were also developed and shared via WhatsApp<\/strong> (primarily targeting agricultural day laborers) and Facebook<\/strong> (to reach a broader audience, including foundations, organizations, and the general public).[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=”50px”][vc_row_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][vc_column_inner width=”2\/3″][vc_custom_heading text=”Slogan” font_container=”tag:h2|font_size:42|text_align:center|color:%231e284d” google_fonts=”font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal”][vc_separator color=”custom” border_width=”2″ el_width=”10″ accent_color=”#9aba4a”][\/vc_column_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_column_text css=””]The phrase \u201cA tu migraci\u00f3n, \u00a1no te vayas sin informaci\u00f3n!\u201d<\/strong> <\/em>highlights the significant and decisive act of leaving one\u2019s community of origin for distant work opportunities. It introduces the concept of \u201cinformation\u201d as a key resource we aim to provide migrants, an essential tool for gaining knowledge and addressing various aspects of personal protection before their departure. The intention is not to burden them with the responsibility for their own safety, but rather to equip them with the basic tools available to ensure a safer migration.<\/p>\n

We are providing downloadable campaign materials to users of this digital platform in order to maximize their reach and engage as many migrant agricultural laborers as possible.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space][vc_row_inner][vc_column_inner][vc_custom_heading text=”Materials” font_container=”tag:h2|font_size:42|text_align:center|color:%231e284d” google_fonts=”font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal”][vc_separator color=”custom” border_width=”2″ el_width=”10″ accent_color=”#9aba4a”][\/vc_column_inner][\/vc_row_inner][vc_empty_space][vc_row_inner][vc_column_inner width=”1\/3″][vc_hoverbox image=”1779″ primary_title=”Campaign radio spots” primary_title_font_container=”font_size:24|color:%23ffffff” primary_title_google_fonts=”font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal” hover_title=”Listen to the campaign radio spots” hover_title_font_container=”font_size:18″ hover_title_google_fonts=”font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal” hover_background_color=”white” hover_btn_title=”SEE MORE” use_custom_fonts_primary_title=”true” use_custom_fonts_hover_title=”true” hover_add_button=”true” primary_title_link=”url:https%3A%2F%2Fproyectoambulantes.mx%2Fen%2Fmateriales%2Fspots-de-la-campana%2F” hover_btn_link=”url:https%3A%2F%2Fproyectoambulantes.mx%2Fen%2Fmaterials%2Fcampaign-radio-spots%2F|title:Campaign%20radio%20spots”]Labor rights and COVID-19 prevention
\nProyecto Ambulantes M\u00e9xico<\/span><\/p>\n

\"\"[\/vc_hoverbox][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_hoverbox image=”1776″ primary_title=”Digital materials” primary_title_font_container=”font_size:24|color:%23ffffff” primary_title_google_fonts=”font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal” hover_title=”Infographics and digital banners” hover_title_font_container=”font_size:18″ hover_title_google_fonts=”font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal” hover_background_color=”white” hover_btn_title=”SEE MORE” use_custom_fonts_primary_title=”true” use_custom_fonts_hover_title=”true” hover_add_button=”true” primary_title_link=”url:https%3A%2F%2Fproyectoambulantes.mx%2Fen%2Fmateriales%2Fmateriales-digitales%2F” hover_btn_link=”url:https%3A%2F%2Fproyectoambulantes.mx%2Fen%2Fmaterials%2Fdigital-materials%2F|title:Digital%20materials”]Facebook and WhatsApp campaign on labor rights and COVID-19 prevention.<\/p>\n

\"\"[\/vc_hoverbox][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_hoverbox image=”1778″ primary_title=”Printed materials” primary_title_font_container=”font_size:24|color:%23ffffff” primary_title_google_fonts=”font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal” hover_title=”Rights card and folder” hover_title_font_container=”font_size:18″ hover_title_google_fonts=”font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal” hover_background_color=”white” hover_btn_title=”SEE MORE” use_custom_fonts_primary_title=”true” use_custom_fonts_hover_title=”true” hover_add_button=”true” primary_title_link=”url:https%3A%2F%2Fproyectoambulantes.mx%2Fen%2Fmateriales%2Fimpresos%2F” hover_btn_link=”url:https%3A%2F%2Fproyectoambulantes.mx%2Fen%2Fmaterials%2Fprinted-materials%2F|title:Printed%20materials”]These are low-resolution digital files that are offered for illustrative purposes.<\/p>\n

\"\"[\/vc_hoverbox][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space][vc_single_image image=”1392″ img_size=”full” alignment=”center” css_animation=”fadeInLeft”][\/vc_column][\/vc_row][vc_row disable_element=”yes”][vc_column][vc_hoverbox image=”1777″ primary_title=”Radio notes” primary_title_font_container=”font_size:24|color:%23ffffff” primary_title_google_fonts=”font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal” hover_title=”A selection of audio segments (playlist)” hover_title_font_container=”font_size:18″ hover_title_google_fonts=”font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal” hover_btn_title=”SEE MORE” use_custom_fonts_primary_title=”true” use_custom_fonts_hover_title=”true” hover_add_button=”true” primary_title_link=”url:https%3A%2F%2Fproyectoambulantes.mx%2Fen%2Fmateriales%2Fnotas-radiofonicas%2F” hover_btn_link=”url:%23|title:Radio%20notes”]Ambulantes Project, La Voz Campesina Radio Huaya 105.5 FM[\/vc_hoverbox][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row full_width=”stretch_row” parallax=”content-moving” css=”.vc_custom_1740599542729{padding-top: 120px !important;padding-bottom: 120px !important;background-color: #192750 !important;background-position: center;background-repeat: no-repeat !important;background-size: contain !important;}”][vc_column][vc_custom_heading text=”Phase 1: COVID-19 Prevention and Labor Rights” font_container=”tag:h1|font_size:55|text_align:center|color:%23ffffff” google_fonts=”font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal” css=””][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space][vc_row_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][vc_column_inner width=”2\/3″][vc_custom_heading text=”A tu migraci\u00f3n \u00a1no te vayas sin informaci\u00f3n!” font_container=”tag:h2|font_size:42|text_align:center|color:%231e284d” google_fonts=”font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal”][\/vc_column_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][\/vc_row_inner][vc_separator color=”custom” border_width=”2″ el_width=”10″ accent_color=”#9aba4a”][vc_empty_space][vc_row_inner][vc_column_inner][vc_column_text css=””]The campaign A tu migraci\u00f3n, \u00a1no te vayas sin informaci\u00f3n! was developed in […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1477","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/proyectoambulantes.mx\/en\/wp-json\/wp\/v2\/pages\/1477","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/proyectoambulantes.mx\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/proyectoambulantes.mx\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/proyectoambulantes.mx\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/proyectoambulantes.mx\/en\/wp-json\/wp\/v2\/comments?post=1477"}],"version-history":[{"count":67,"href":"https:\/\/proyectoambulantes.mx\/en\/wp-json\/wp\/v2\/pages\/1477\/revisions"}],"predecessor-version":[{"id":2645,"href":"https:\/\/proyectoambulantes.mx\/en\/wp-json\/wp\/v2\/pages\/1477\/revisions\/2645"}],"wp:attachment":[{"href":"https:\/\/proyectoambulantes.mx\/en\/wp-json\/wp\/v2\/media?parent=1477"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}